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FIRECRACKER PIZZA Brand Activation 

THE EVENT, THE GOAL, THE STRATEGY, THE PACKAGE/BOOTH, THE EXPERIENCE, THE ROI



THE EVENT

Grovefest An Annual street festival which takes place on the first Saturday of October. Featuring family areas, performers and great restaurants with amazing food. 

FIRECRACKER PIZZA wanted to introduce a new line of hot sauce to their customers in a fun memorable way. Having the photo booth capture the images and allow them to share instantly creating organic reach.



                                 



THE GOAL

To create a branded, interactive and fun Hot Sauce photo booth experience for a Full Day Event in FIRECRACKER PIZZA booth located inside the Grovefest.



                                 



THE STRATEGY

We customized a Branded Backdrop that allowed guest to see a large FIRECRACKER PIZZA logo and hashtag. Along with the event branding and frame design.

Since the focus of this Hot Sauce event activation was to provide event attendees with an opportunity to capture high-quality, fun memories while experiencing their new line of Hot Sauce. Our Selfie Station photo booth was used which offered event attendees the option of creating stylish photos, animated GIFs or high-energy Boomerang videos that could be shared instantly to social media.


                                 



THE PACKAGE

  • Staffed Selfie Station

  • Full Day Festival

  • Branded Overlay Design

  • Custom Printed Backdrop & Stand                         



   THE EXPERIENCE

To create a branded, interactive and fun Hot Sauce photo booth experience for a Full Day Event in FIRECRACKER PIZZA booth located inside the Grovefest.



                                 



THE ROI
Over the course of the day we captured over 225 images and emails for FIRECRACKER PIZZA that resulted in over an 23K reach and impressive 74.3K impressions on social media. 

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